An already cult armour, yet superbly revisited. Sandy, minimalist imagery embellished with first-class effects and dazzling explosions. A surprising alliance between a taciturn bounty hunter and an endearing orphan (The Child). The buzzing Star Wars show The Mandalorian, launched just over a year ago, already enjoys its own identity and mythology, both connected to and separate from that of its parent franchise.

Following the release of Season 2 in early November on Disney+, streaming guide and aggregator Reelgood reported a “watch” market share of 5.7% for the opening weekend; the third-highest rate ever recorded (only Amazon’s The Boys Season 2 and Netflix’s Stranger Things Season 3 performed better). Over and above its audience and cultural success, The Mandalorian is a captivating subject for analysis, perfectly embodying the novel narrative and distribution models gradually being adopted by the world’s biggest media franchises. …

About Robin Fasel

A business graduate with 5+ years of broad-ranging experience in media, I currently work as a Senior Consultant for PwC’s Sports Business Advisory in Zurich.

I specialise in digital media, sports business, and strategy. I have produced in-depth sports marketing articles for leading publications through the media agency I founded, as well as 2 award-winning academic theses on sports sponsorship (TAG Heuer’s football sponsorship strategy) and digital media/ OTT (the shaping of the media sports content ecosystem; published by the Olympic Library).

Thoroughly fascinated by the fusion of sports, media, and entertainment, I started this blog specifically to share out-of-box analyses bridging these three converging sectors. I also regularly contribute to professional media publications focusing on new, ever-increasing ways of consuming sports (see below).

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