Robin Faselinthe MediaVerseHow the NBA can thrive in media disaggregation: the Product in the Market (2/2)Ahead of its domestic renewal, this article explores how the NBA is uniquely positioned to capitalise on a changing and disaggregated…19 min read·Jun 26, 2023----
Robin Faselinthe MediaVerseHow the NBA can thrive in media disaggregation: the Product and the Market (1/2)This first article looks at the NBA’s unique brand and media assets, as well as the transformations affecting the sports media rights…15 min read·Jun 26, 2023----
Robin Faselinthe MediaVerseDe-commoditizing OTT (3/3): how to drive stickiness and differentiation in a heated media landscapeOTT major retention lever is product design or, mostly, user experience (UX). This final article explores how UX can be used as a hook.10 min read·Oct 31, 2022----
Robin Faselinthe MediaVerseDe-commoditizing OTT (2/3): how to drive stickiness and differentiation in a heated media landscapeIn the OTT economy, user acquisition may be the engine of the machine. But arguably even more important is retention — its fuel.8 min read·Oct 17, 2022----
Robin Faselinthe MediaVerseDe-commoditizing OTT (1/3): how to drive stickiness and differentiation in a heated media landscapeWhile the Netflix model was destined to save TV from obsolescence, it no longer seems to be the ultimate, future-proof prototype, after…11 min read·Aug 31, 2022----
Robin Faselinthe MediaVerseStar Wars Part II: How ‘multi-epic’ storytelling is reshaping franchise distribution‘Multi-epic’ storytelling is calling the legacy franchise value creation model into question. Will Hollywood become a subscription…12 min read·Dec 18, 2020----
Robin Faselinthe MediaVerseStar Wars Part I: How ‘multi-epic’ storytelling is saving the galaxyThe Mandalorian has propelled the Star Wars franchise into a new, 3rd era. Part I explores how the show has enabled this vital model shift.10 min read·Nov 22, 2020----
Robin Faselinthe MediaVerseAbout Robin FaselA business graduate with 5+ years of broad-ranging experience in media, I currently work as a full-time Senior Consultant for PwC’s Sports…2 min read·Nov 22, 2020----